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On 23rd March, 2016 the final year students of Jigme Namgyel Engineering College attended the sensitization programme on media and information literacy, resourced by the four officials from Department of Information and Media under Ministry of Information and Communication.
Sensitization on media literacy began after the study conducted on Media Impact in 2008 where it was found that media literacy is important for all walks of life. This was to build better citizen in democratic society, inspired by Gross National Happiness. It was also to be the best consumer and best producer of the information.
The programme was mainly to showcase the 21st century approach to educate in understanding the use of mass media. Although the audiences are of engineering background yet the programme was found appropriate. The aim of the programme was to empower decision making and enhance good governance.
Through the programme students were able to learn on constructing positive values from media. Moreover it was a platform in enhancing the students’ analytical and critical thinking skills. This was also to promote active participation and live in an information –based society.